Chinese customers of the e-commerce giant will be able to experience the company’s blazingly-fast delivery from anywhere they can drive their cars.
JD, which can deliver over 90% of its orders same- or next-day, will debut a new in-car delivery service in partnership with leading electric vehicle company NIO. The new service allows customers to have their purchases dropped off in the trunks of their cars, whether their cars are parked at home, at the office, or in a wide range of other approved areas.
The launch by JD is the first of its kind in China.
JD In-Car Delivery Service will use connected car technology that automatically locates customers’ cars, then enables JD’s delivery personnel to pop the trunk of the car using a Personal Digital Assistant to the car, deposit the consumer’s order, and lock the trunk again. To maximize security, the device is programmed so only the specifically authorized JD delivery person will be able to open the car trunk, while the entire delivery process can be monitored using in-car cameras.
The offering adds a new, convenient option for consumers with cars who may not be available to accept deliveries in person, such as office workers who park their cars in the company lot during the day, or commuters who leave their cars in their driveways while they are out.
“JD.com is well-known for its unrivaled delivery speeds and for developing innovations in service that make life more convenient for our consumers,” Bing Fu, head of planning and development, JD Logistics. “Imagine the convenience of finishing work for the day and knowing that your orders are already waiting in your car for you, ready to drive home. You can have the peace of mind that, even when you’re not at home, your JD orders have been stored securely in your trunk. JD In-Car Delivery makes that possible.”
JD’s partner in the effort, NIO, is a pioneer in the development of smart, electric and autonomous vehicles. Its NIO ES8, one of the most anticipated new car models that is expected to be released in China this year, will ship with JD In-Car Delivery Service as a standard option.
Over the coming months JD will be partnering with other leading automakers in China to roll out the new service across connected car models. To utilize in-car delivery, JD consumers who own compatible car models can simply connect their JD account with their account on the automakers’ connected car platforms.