JD Sports subsidiary, Sports Unlimited Retail, to ship source tagged items from store

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Nedap has announced that the Dutch multi-brand athletic footwear and apparel retailer Sports Unlimited Retail (SUR) has selected Nedap’s !D Cloud software for the RFID roll-out to its 100 stores in the Benelux. The roll-out starts in the second half of 2020.

!D Cloud is a Software-as-a-Service solution specifically developed for retail RFID applications, giving retailers the quickest route to implement RFID and improve their in-store stock accuracy to over 98%.

The roll-out decision at SUR was preceded by a proof-of-concept in selected stores to confirm the effectiveness, user-friendliness and scalability of the !D Cloud solution. For the roll-out, all stores will be equipped with the Nedap !D Cloud software and Zebra RFID readers.

Source tagging in a multi-brand retail environment

The RFID deployment at SUR will start with equipping all own merchandise with Avery Dennison RFID labels during the production phase, so called source tagging. In addition, source tagged merchandise from brands such as Asics and Nike are added to SUR’s RFID project. SUR’s ambition is to add all leading brands to the project, in order to have full inventory visibility, regardless of brand or point in the supply chain.

Optimized sales based on inventory data

Wouter Grob, buying & merchandise director at Sports Unlimited Retail (SUR), explains: “Our foremost goals are to raise our in-store inventory accuracy and improve the on-shelf product availability, which will lead to improved sales both in store and buy-online and ship-from-store orders. In Nedap, we have found the perfect partner with a lot of experience and expertise in all relevant areas – from tagging to implementation. When we are ready, we are able to use Display Compliance. This !D Cloud feature allows us to always display the ‘best’ shoes based on sales and inventory data.”

Bruno Bakker, business developer RFID at Nedap Retail Benelux, adds: “Sports Unlimited Retail is the one of the first Dutch multi-brand retailers, who rolls out RFID and we are extremely proud that SUR has selected us as their partner. It is really exciting to see how much impact RFID can have on the retailer’s bottom line by giving real-time insights into inventory levels, the location of products and providing actionable data which items need to be refilled or replaced.”