Jeffrey’s Tonic Syrups ramps up marketing ahead of festive season

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Jeffrey’s Tonic Syrups is ramping up its marketing ahead of the key festive season with promotional activity, PR and attendance at key regional shows including the BBC Hampton Court Food and Drink Festival.

Poised to transform the taste of our take home Christmas spirits, Jeffrey’s Tonic Syrups can be used with either sparkling water or soda water to replace standard tonic water in gin or to give a completely new taste to the traditional gin and tonic.  Its syrups are designed to lift the taste of many standard drink combos including whiskey and ginger as well as building new and very different tasting cocktails.

Founder Mike Robinson said “We want consumers to be inspired this Christmas.  It’s not about encouraging the nation to drink more but when they do fancy a tipple then we want them to have a great tasting one.  Our tonic syrups, when mixed with white or dark spirits, will revolutionise the taste and bring it to a whole new level.  These syrups are fun to experiment with and can be used to build a whole new set of cocktails.  And if you don’t want alcohol, a little can be added to a glass of sparkling water to create a refreshingly good soft drink.”

There are four Tonic Syrups to choose from:

The Original Recipe combines warm spices of Cassia bark, nutmeg, clove and allspice with cinchona bark and Sicilian Lemon.  This has a festive feel to it and can be mixed with a wealth of spirits, especially spicy, or orange-based gins  

‘Not so Plain’ Tonic is a unique marriage of flavours bringing together cinchona bark and organic Sicilian lemon juice.  Recommended as a mixer with herbaceous gins.

Another favourite with consumers is Lime, Galangal & Orange. It’s a complex and unusual blend with strong hints of the Far East and is said to work well with citrus based gins and rum.

Yarrow, Rosehip & Elderflower syrup is made with cinchona bark, yarrow flowers, rosehips and elderflower, delivering delicate, warm and sweet notes and is popular by itself or with floral or fruity gins, vodka or even prosecco.

Jeffrey’s tonic syrups are available in 200ml bottles at a retail price of £6.99, available from Ocado and farm shops and a gift pack of 4 x 50ml syrups is available for £14.00, from Lakeland and farm shops. All available online at  www.jeffreystonic.com.