Jelly Belly expands famed line and unveils all-new Harry Potter licensed confections


The magic continues with the newly expanded and redesigned Harry Potter inspired collection from Jelly Belly. Jelly Belly Candy Company in partnership with Warner Bros. Consumer Products is thrilled to debut new chocolate and gummi confections inspired by Harry Potter, along with new Chocolate Frog collectible cards and a wild new Bertie Bott’s Every-Flavour Beans Gift Box.

Designed with Harry Potter enthusiasts in mind, seven new series-inspired chocolate and gummi sweets join the popular line. Additionally, the new Bertie Bott’s Every-Flavour Beans Gift Box offers fans of all ages the experience of selecting from only the unusual jelly bean flavours such as Black Pepper and Earwax. Collectibles stickers and trading cards in select packages await inside this amazing new collection of chocolates, gummies and Jelly Belly beans.

Confections in this line now include:

NEW Chocolate Wands

  • 42g chocolate wand replicas of main characters, Harry Potter, Albus Dumbledore, Hermione Granger or Ron Weasley.
  • Includes a sheet of spells fans will recognise from the series.
  • Shipping to retailers in cases with two six-count caddies.

o   Sold in caddies by character with Harry Potter and Albus Dumbledore sold in dedicated cases, and Hermione Granger and Ron Weasley sold in a mixed case.

NEW Chocolate House Crests

  • Each Gable Box package includes four 28g chocolates with crisped rice, moulded in the shape of each Hogwarts House Crest.
  • Available in 12-count cases.

NEW Chocolate Creatures

  • Each package contains two mysteries inside:

o   A 15g chocolate with crisped rice, moulded in the shape of one of six creatures or pets inspired by the Wizarding World: Aragog, Crookshanks, Fang, Fluffy, Hedwig, Thestral.

o   The creature inside each package remains a mystery until the bag is opened.

o   One of six exclusive collectible stickers.

  • Available in a mixed 24-count caddy.

NEW Gummi Creatures

  • Features a 42g Gummi in one of four flavour combinations: Cherry/Lime, Cherry/Blueberry, Blueberry/Lime, Lime/Orange.
  • Available in one of five magical creatures or pets:

o   Fang, Fluffy, Buckbeak, Hedwig, Aragog.

  • Ships in 2/24-count mixed caddies.

Bertie Bott’s Every Flavour Beans

  • Available now in three packages:
  • 125g Gift Boxes

o   Filled with only unusual flavours such as Soap, Black Pepper and Dirt.

o   Flavours are packed into individual compartments.

  • Includes all 20 flavours ranging from delicious to

bizarre, featuring iconic flavours Candyfloss and Earwax.

o   35g Flip Top Box and 54g Grab & Go Bag.

o   Includes flavour guide on each package.

Chocolate Frogs

  • Comes with a 15g milk chocolate frog with crisped rice.
  • Each includes a lenticular collectible card featuring legendary witches and wizards from the Wizarding World.

o   Cards feature new photorealistic images of some of the most iconic characters such as Gilderoy Lockhart.

  • Ships in 24 ct. mixed caddy.

Jelly Slugs

  • Chewy gummies in five intense flavours: Banana, Pear, Sour Cherry, Tangerine, Watermelon.
  • Available in a 56g Grab & Go Bag.