Fuel brand JET has signed long-term supply contracts with two sites owned by Blakemore Retail, the largest independent convenience store operator in the UK.
With more than 5,000 employees and 295 Spar stores located across England and Wales, Blakemore Retail forms part of the convenience retail arm of AF Blakemore. Blakemore Retail is also a nationwide group dealer, with 15 forecourts throughout country. The two sites which joined the JET network in April are Blakemore Buckley in Flintshire and Blakemore Newark in Nottinghamshire.
The sites have a combined fuel volume in excess of five mlpa. Buckley will be supplied from the Phillips 66 distribution terminal in Bramhall, Manchester, while Newark’s supply will come from the Immingham terminal, where Phillips 66 has its Humber Refinery.
Blakemore Retail has opted to dual brand the sites, taking advantage of the collaboration between JET and Spar UK, which was introduced last year as part of JET’s wider retail support programme. Both forecourts already had Spar-branded convenience stores. Buckley was previously supplied by BP and Newark by Gulf.
The sites have already been fully reimaged with the instantly recognisable Spar and JET branding throughout the forecourt, ensuring a modern, bright and inviting environment for both convenience and fuel customers.
David Garside, area manager at Blakemore Retail, comments: “We see this as a great opportunity to test the water with a convenience brand we’re already familiar with – and a new fuel supplier. We want to determine the value of the SPAR brand on the forecourt on sites which are heavily convenience led, but also have the backing of a trusted fuel brand. JET is a reputable fuel supplier, offering strong security of supply and refinery product at both these sites, which was also a key factor in our decision.”
Graham Clout, group dealer manager at JET, adds: “We’re delighted that Blakemore Retail has chosen JET as its supplier for Buckley and Newark. The fact that they decided to dual brand both sites is testament to the benefits our partnership with SPAR offers. It gives forecourt owners the flexibility to select the best option available to them to meet the needs of each individual site, rather than a ‘one size fits all’ retail solution, which we know simply doesn’t work in this industry.”
“We recognise how important it is for forecourts to have a strong convenience offering and, through our partnership with Spar, we’re helping to turn JET forecourts into convenience destinations and attract new customers. Both of these sites are immaculately maintained and will be a real credit to the JET network. In fact, we’re confident they would already score highly in our own award-winning Proud to be Jet services and standards programme.”