Demonstrating its long-term commitment to the UK fuel retail market,
JET has unveiled a new image prototype at JET Abbeyside in Selby,
North Yorkshire, one of the fuel brand’s new company-owned sites.
The new design has been developed in response to dealer and consumer
feedback and incorporates an array of improvements, including an
angled canopy with additional LED lighting, clearer signage, branded
premium fuels and an innovative pole sign with clear pricing of all
products. Overall the new image creates a welcoming environment and
offers a refreshed contemporary look that is still distinctively JET.
The prototype image will initially be piloted on JET’s company-owned
sites before a further trial at a number of JET’s
independently-owned sites later this year.
Mary Wolf, managing director UK marketing at Phillips 66 Limited,
comments: “We are proud of JET’s UK heritage, and we are dedicated
to remaining a strong, reliable brand that is competitive in the
market. We’ve listened to the consumer, and to our dealers and have
developed a new image that is modern and inviting, and provides a
safe, friendly, clean environment for consumers.
“By strengthening our brand and reimagining our forecourts we will
support our dealers to better compete in today’s challenging fuel