Jigsaw has seen web sales rise by a third after implementing omni-channel technology that enables e-commerce orders to be shipped directly from store estate if the items are unavailable online.
The fashion retailer reported that online transactions increased by 32% over the first eleven months. It also saw conversion rates rise by 29%.
Thirty six per cent of the extra web sales were fulfilled by a store.
Jigsaw is partnering with omni-channel order management specialist OneStock to unify its web and in-store inventory, giving online customers access to its entire product range.
A portal has been implemented throughout Jigsaw’s store network and the retailer defines orchestration rules to provide optimal order allocation. These configurable and scalable scenarios are adjusted according to business needs.
“Shipping from store has greatly strengthened our omni-channel capabilities,” said Sonja Cavor, head of e-commerce at Jigsaw. “Online shoppers benefit from access to stock wherever its sits, while our stores have more room to display new collections. We’ve seen a cultural shift within the business from shop floor versus online to working together to do what’s best for our customers.”
Each Jigsaw store sends an average of 100 products a month.
“Omni-channel retailers face the challenge of multiple points of stock which can result in items being unavailable to online shoppers,” said Romulus Grigoras, CEO of OneStock. “By implementing a distributed order management system, Jigsaw is seeing benefits both online and in-store. It’s able to sell stock more efficiently at full price, avoiding excessive seasonal markdowns and stockouts.”