Bensons the Juicers’ JOOSED! Junior will now be available in multi-packs. JOOSED! Junior a mixture of just fruit juice and British spring water was originally launched in 2012 and due to popularity they have now brought the multipacks to the marketplace.
Supporting British orchards and using only Red Tractor accredited apple juice like all of the Bensons range, JOOSED! Junior is officially one of ‘Your 5 a day’, contains only naturally occurring fruit sugar and with the sports cap bottle is also entirely compliant with schools’ guidelines.
The multi-packs (4 x 250ml) will be available in Apple, Blackcurrant & Apple and Orange & Apple flavours and will be stocked throughout 150 Waitrose stores in the UK.
Alexia Benson, MD of Bensons the Juicers, said: “We developed JOOSED! Junior to combat the other sugar laden children’s drinks on the market and so are very pleased that Waitrose have agreed to take our multipacks. This is an extremely exciting business development for us, with Waitrose being the first supermarket that have taken JOOSED! Junior. JOOSED! Junior has one of the lowest sugar contents per 100ml vs competing products. It is a much healthier soft drink option for children so we thought it would make sense for parents to be able to purchase in multipacks. We hope they agree!”
JOOSED! Junior will be available from the soft drink aisle of Waitrose from 4 July 2016, it is also available from the following retail outlets: Waterstones – Café W, Eden Project, The TATE, The National Trust, Royal Shakespeare Company, Wildfowl and Wetland Trust and Wyevale Garden centres as well as garden centres and farm shops throughout the Cotswolds.