Joules, Monsoon and Thomas Cook to join West Midlands shopping destination, Touchwood

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Joules: clothing brand joining Touchwood

Joules: clothing brand joining Touchwood

Lend Lease has today annouced that Joules, Britain’s lifestyle clothing brand, Monsoon and Thomas Cook are to open at Touchwood, a leading retail destination in the West Midlands. Together with Smiggle and Five Guys, both of whom have opened at Touchwood in the last few months, Lend Lease has added over 13,000sq ft of new brands to the centre this year.

Joules has taken a 3,693sq ft store opposite Fraser Hart at the entrance to Mill Lane Arcade. The store will stock Joules’ complete range of fashion and accessories for men, women and children, together with homewares.  Monsoon’s new 4,045sq ft store is situated on Touchwood’s Crescent Arcade adjacent to Apple, Hollister and Topshop.

Thomas Cook is opening a 1,503sq ft concept store on the high street. This next-generation concept store showcases what the travel agent of tomorrow looks like today, and reflects Thomas Cook’s aspiration to give provide its customers with a ‘Hi-Tech, Hi-Touch’ approach and complete, end-to-end experience that includes use of social media technology so that customers can share personalised, holiday-related content. All three brands open next spring.

The latest additions join Smiggle, with its 822sq ft store on Mill Lane Arcade, and Five Guys, whose 3,100sq ft restaurant is in the heart of Touchwood’s leisure arcade, close to the cinema and wider dining offer.

Guy Thomas, head of retail leasing at Lend Lease, said: “Touchwood has a strong reputation as a high quality and very successful location for the best brands, which the arrival of Joules and Monsoon reaffirms.  long with Smiggle, Thomas Cook’s new concept and Five Guys, they also demonstrate our commitment to providing an offer at Touchwood that sets it apart in the region.”

Tom Joule, founder and CEO of Joules, said: “We are thrilled to be opening our new Joules store at Touchwood and we are really looking forward to bringing our unique personality and style to shoppers in the new year. Joules has a strong customer base in the West Midlands and so the time was right to open another store in the region.  Touchwood was the ideal location for us and our customers, with the centres attention to detail, central setting in Solihull and the strength of its recent performance.”

The announcement follows a successful year-to-date for Touchwood, with October sales up by 3.4% compared to the same period last year.