The first harvest of the coffee beans planted during the popular Kenco Coffee Vs Gangs project will be hitting retail shelves this month.
The campaign, which kicked off last year, detailed the journey of a group of young people in Honduras who were taught how to grow coffee as an alternative to gang life. Gangs are a constant threat in the country, with many young people left feeling that joining one is the only option for survival. Last year, Kenco pledged to make a difference.
It recruited 20 young at-risk Hondurans and trained them to be coffee farmers with the skills to grow great quality beans. The first students have completed their year-long training and are now building businesses of their own with funding from Kenco.
The coffee planted during the project’s 2015 run has now been harvested and the beans will be used exclusively for the Kenco Coffee Vs Gangs Single Estate beans variant. Dark roasted, the beans are 100 percent Arabica, which creates a well-balanced coffee with a good mixture of smooth sweetness and some fruity acidity. It is available through a range of foodservice distributors throughout the country (to find your local distributor please call Jacobs Douwe Egberts on 00800 7272 5331).
Kenco has implemented another programme for 2016 to help the young people of Honduras build a better life, while promoting the importance of quality coffee, in line with the Kenco brand. Advertisements are already running to spread the word about the benefits of the project to the Honduras community.
The success of the 2015 programme can be seen in the choices made by members of the class. Students on the first course have gone on to run their own businesses in fields such as hairdressing and one who is now running his very own coffee farm.
For more information visit coffeevsgangs.com and to view videos of the project visit www.youtube.com/user/Kenco.
Jacobs Douwe Egberts Professional, owner of Kenco, provides a breadth of branded coffee solutions, from instant coffee through to roasted whole beans, to deliver on the company promise of ‘A Coffee for Every Cup’.