Kerry Foods, the experts in chilled food, today announces an exciting expansion to its Naked Glory range with the launch of its new meat-free Tenderstrips. The new range will be available in three delicious flavours: Roast, Tikka and Smoky BBQ, making the perfect accompaniment to a wide variety of dishes that typically contain chicken – from fajitas and curries to pasta.
Drawing upon Kerry Foods’ 100+ years’ experience within the meat industry, Naked Glory Tenderstrips are a welcome addition to the meat-free category – an alternative that matches both the meaty taste and succulent texture of chicken. The resemblance is so uncanny, carnivores up and down the country will be tempted into a meat-free fling.
Following a successful launch of meat-free Quarter Pounders, Mince and Sausages last year, the arrival of Tenderstrips brings a new opportunity for consumers to ‘Cheat on Meat’ with Naked Glory. Rolling out across the grocery and foodservice channels from February, Naked Glory’s Tenderstrips will help retailers offer shoppers even greater choice and more exciting flavour combinations when it comes to meat-free options.
With half of UK consumers purchasing plant-based food in the past year and sales of meat alternatives continuing to grow in the UK – rising by 18% to £474.5m – the expanding Naked Glory range is set to continue shaking up the category.
As with the original Naked Glory line-up, Tenderstrips have been created by an experienced team of ‘meat mixologists’ at Kerry Foods to bring together irresistible tastes and meaty textures.
Alison Lees, marketing manager, Naked Glory, says: “The demand for tasty and exciting meat-free food is greater than ever before. It’s a compelling space for retailers to play in and a category that we expect to see continue enticing meat-eaters, vegetarians and vegans alike over the coming months and beyond. With more and more of the nation’s carnivores moderating their meat consumption, we want to make sure we’re giving shoppers plenty of meat-free options to sink their teeth into! That’s where our new mouth-watering meat-free Tenderstrips come in. Deliciously marinated and flame grilled, just like their chicken counterparts, our Tenderstrips are packed with bold and punchy flavours that will make mealtimes something to really look forward to. High quality, great taste and unbeatable texture – they’re the perfect addition to our line-up of pork and beef alternatives. For us, it’s all about bringing greater choice to the meat-free category, so that shoppers can enjoy even more delicious meat-free meals.”
The expansion will be supported by a digital advertising and social media campaign, as well as shopper marketing over the coming months.