KETTLE Chips is pleased to announce that it is introducing a new seasonal flavour to its range of delicious, hand cooked chips in time for the key Christmas sales period. KETTLE Chips Baked Camembert & Oak Smoked Garlic is being launched as the winter seasonal which replaces the summer flavour of Chorizo, Feta & Olive. The limited edition Chips are perfect for festive parties or for simply sharing with friends and family this winter.
The new festive seasoning was the brainchild of the KETTLE chef, Phil Hovey, who was tasked with creating a simple, yet warming seasoning which captures the spirit of winter food. Phil chose this winning combination which has been enjoyed during winter nights for years – rich and gooey, creamy French camembert enhanced by the tantalising depth of oak smoked garlic. It’s simple, delicious and packed full of flavour!
Andrew Slamin marketing director at Kettle Foods comments: “Consumers are more inclined to treat themselves and their guests at Christmas so KETTLE Chips are always popular at this time of year. Last Christmas KETTLE sales grew by 20% and the brand achieved record market share. As the festive season approaches, the limited seasonal edition can help retailers capitalise on consumers’ desire to buy premium products to share and will bring some excitement to the category.”
KETTLE Chips is the UK’s original and number one premium crisp, growing ahead of the rest of the market with value sales up by 6.3% year on year vs. the total which is declining by -1.8%. As an iconic brand KETTLE can help retailers to capitalise on consumer trends towards better quality snacking options with no artificial ingredients or added MSG. The commitment to innovation helps to keep the KETTLE portfolio fresh and offers retailers something new for their customers.