KETTLE Chips has introduced a new limited edition to its range of hand cooked, sharing chips which replaces the winter seasonal of Soy, Ginger, Chilli & Honey. Available now, Chorizo, Feta & Olive will be available throughout the key summer sales period.
Andrew Slamin, marketing director at Kettle Foods, said: “The Seasonal Editions play a key role in delivering flavour innovation in the category and generating consumer excitement. Chorizo, Feta & Olive will give a seasonal boost to our strong core range and offers retailers something new for their customers. As a top three sharing brand KETTLE can help to capitalise on consumer trends towards better quality snacking options and the continuing popularity of entertaining at home.”
Packaged in a vivid bag to create on-shelf stand out, Chorizo, Feta & Olive was developed by the KETTLE Chips Chef, who was tasked with creating a tasty seasoning which captures the spirit of fresh summer food. Perfect for barbecues, or simply sharing with friends and family this summer, the new edition offers distinct, yet complementary, flavours on an authentic, hand-cooked crisp. It combines the savoury moreishness of spicy chorizo, with the salty tang of feta, and a touch of olive fruitiness in a simple, yet delicious seasoning, which tastes great coupled with a beer or glass of wine.
KETTLE Chips is the UK’s original and number one hand cooked crisp brand, which is performing ahead of the market over all time periods, so will help retailers drive sales in the premium snacking category.