As KETTLE Chips celebrates its 30th year in the UK, it is pleased to announce the launch of its biggest ever TV campaign. The new advertising will be aired nationally during the spring, in the run up to the busy World Cup and BBQ season, and highlights KETTLE’s ethos of only using real food ingredients to deliver delicious snacks that are a real pleasure to eat. The advertising builds on the contemporary new look and feel for the brand that was launched last year.
KETTLE Chips is the UK’s number one hand-cooked crisp and a key brand in the premium snacking category, over two and a half times bigger than its closest rival.* Almost a third of households now buy the KETTLE Brand* and this is set to grow further as the TV support continues to drive brand awareness and sales.
KETTLE Chips has always believed that it offers the best tasting crisps because they’re crafted using real food ingredients and handmade in small batches. The ‘Real Food Real Pleasure’ advertising shows that sometimes real is just better, from vinyl records playing real music to a couple enjoying real kisses. It then showcases some of the real, mouth-watering food ingredients used in KETTLE’s iconic seasonings – real cheddar, real balsamic vinegar, real bacon – and ends with a group of friends tucking into a sharing bag.
Over £3m is being invested in the campaign which launches on Saturday 14th April during Britain’s Got Talent and will span TV, Digital and Video on Demand to reach more than 80% of the UK audience. Through-out the spring, the advertising will be amplified by PR and social media activity, and in store via Point of Sale
Nicky Robinson, Kettle Foods commercial director, said: “The Real Food Real Pleasure campaign is a significant brand investment that allows us to communicate the unique taste benefits of KETTLE Chips in an engaging way. It reinforces the authenticity of our recipes which are developed by our chef in the kitchen, not by a technologist in a lab, a fact that we know is appealing to a large number of consumers. This represents a fantastic opportunity for retailers to capitalise on the continuing consumer trend towards more premium snacking options, especially in the run up to the key summer sales period.”