Marking a category first, KETTLE Chips has announced a brand new range, which will see its famous KETTLE Chips seasoned and paired alongside real food inclusions for added vibrancy, texture and taste.
Available from April, the new ‘KETTLE & More’ range includes KETTLE & Apple Slices with Norfolk Pork Sausage seasoning, KETTLE & Sweet Potato Slices with Smoked Chipotle & Crème Fraiche seasoning and KETTLE & Beetroot Slices with Goats’ Cheese & Caramelised Onion seasoning. They will be available in a 100g sharing bag format with an RRP of £2.25.
This brand new ‘KETTLE & More’ range has been developed to engage each of the consumers’ senses, with the new inclusions adding vibrancy, texture and taste to the traditional crisp eating event. Maintaining the delicious crunch that KETTLE are famous for, the fruit and vegetable pieces included in the range create a perfectly paired flavour experience in the mouth.
This new innovation in crisp NPD is a natural extension of KETTLE’s range, maintaining their creative but decidedly delicious approach to seasoning and their dedication to using 100% real food ingredients.
KETTLE Chips’ innovation chef, Phil Hovey says “I have chosen fruit and veg which perfectly complement the taste and texture of the seasonings and chips. If it didn’t add to the experience, it didn’t make it into the packet.”
Launching initially into Sainsbury’s and Tesco in April, with other retailers to follow, the ‘KETTLE & More’ range is also available to order for convenience and independents.
Senior brand manager Kizzy Beckett says: “We’re incredibly proud of the new extension to the ‘KETTLE Chips brand. The new ‘KETTLE & More’ range shows KETTLE at its most playful and innovative, whilst staying true to our core principals – we’re committed to using 100% real food ingredients and ensuring our customers receive a product that is crunchy, tasty and satisfying. We can’t wait for consumers to taste the new range as it is something quite different for UK crisp eaters to experience.”
The launch will be supported with a trio of television adverts – KETTLE’s third campaign with TV support in 18 months – with a combined spend totalling £5 million. The TV campaign will be accompanied by a significant social and digital advertising campaign, which will highlight the real food credentials of the range and continue reinforcing that KETTLE Chips are made with real food ingredients – and now, in the KETTLE & More range, combined with real apple, beetroot and sweet potato slices.