KETTLE Chips is on a mission to improve the nation’s lunch breaks and is running a PR, social media and sampling campaign this summer to encourage people to upgrade their lunch-time.
With the rise in sales of KETTLE handy packs (up by over 16% year on year), they decided to conduct research into how we spend our lunch breaks which led to a filmed experiment giving office workers an incredible lunchtime experience.
The study reveals the rise of Al-Desco eating with over two-thirds of employees eating lunch at their desk every day, taking an average break of less than 30 minutes and eating the same lunch three times a week. KETTLE Chips is therefore encouraging people to make more of their midday break and as an experiment rigged Tavistock Gardens with hidden cameras and used an undercover actor to invite office workers to an amazing lunch-time experience. You can watch the results here www.youtube.com/watch?v=PmSAI-5LjmI
As Kizzy Lilburne, KETTLE senior brand manager, says: “We want to remind everyone that lunch is not just important as a way to refuel, but that it also gives people the chance to take a break and experience something different.”
Whilst KETTLE is best known for creating the premium sharing snacking occasion, the nation’s favourite handcooked chips are also available in 40g handy packs which are ideal for everyday indulgence at lunchtime, or for a snacking treat on-the-go.
In addition to the PR and Social Media Upgrade campaign, KETTLE Chips has partnered with Time Out and will be sampling at this year’s Edinburgh Festival Fringe. A trade advertising campaign is running throughout August to highlight the single serve range which is now available in updated packaging and is delivering strong growth in a flat category, increasing by 16.2% year on year, versus 1.8% for the single serve category.1
To satisfy all tastes, the range includes six delicious seasonings made with locally grown potatoes and real food ingredients, with the added bonus of all being gluten free:
Lightly Salted – a timeless classic and the most popular flavour in the KETTLE family, seasoned with a sprinkling of natural sea salt.
Sweet Chilli & Sour Cream – KETTLE’s twist on Sweet Chilli which offers authentic spicy sweetness combined with the coolness of sour cream, one second calm the next feisty.
Sea Salt & Balsamic Vinegar – the second fastest selling KETTLE flavour which blends balsamic vinegar from Modena in Italy with Mediterranean sea salt to produce a bold, suave result.
Sea Salt & Crushed Black Peppercorns – lightly salted’s darker, mysterious alter ego offers spiky hits of cracked peppercorn fused with the zest of natural sea salt.
Mature Cheddar & Red Onion – Well aged with a spring in its step, KETTLE’s version of Cheese & Onion is seasoned with full flavoured mature cheddar complemented by the sweetness of red onion.
Crispy Bacon & Maple Syrup – the youngest member of the family sees the marriage of the highly on-trend savoury and sweet flavour combinations and includes real Norfolk bacon, combined with the luxurious sweetness of Maple Syrup.
Andrew Slamin, Kettle Foods marketing director, says: “We are encouraging people to treat themselves and KETTLE® Chips remain a little lunch upgrade that is still affordable even in tougher economic conditions. Our small bag success has been particularly pleasing and retailers are well placed to benefit by stocking these lines.”