Kiddimoto, the UK’s original balance bike company, has teamed up with local hospital charity Above & Beyond to support the Bristol Royal Hospital for Children and raise awareness about the importance
of wearing helmets.
On Tuesday 8 August, the Kiddimoto team visited the children’s hospital to host a play day, donate some of their award-winning balance bikes, scooters, ride-ons and helmets to the Play Centre and to launch a ‘Design Your Own Helmet’ competition.
Children aged five to 15 are invited to design a brand new helmet which will be brought to life by the Kiddimoto design team and go into production in time for Christmas. For every one of these specially designed helmets sold worldwide, £5 will be donated to Above & Beyond.
The partnership will also see the Cheddar-based company donate £1 from every helmet sold from Kiddimoto’s official website (www.kiddimoto.co.uk) to Above & Beyond to invest in projects that make a real difference to families from Bristol and across the South West. Funds generated from helmet sales will help support the 88,000 young patients treated at the children’s hospital each year.
Michael Carter, consultant paediatric neurosurgeon at the children’s hospital, said: “We see so many children with head injuries due to bike accidents that could be prevented or minimised simply by wearing a helmet. An ounce of prevention is worth a pound of cure in most circumstances, and never more so than when you’re dealing with head
injuries in children. Getting kids involved in choosing or designing a helmet is a great way to encourage them to start thinking about why it’s important to wear one.”
Of the partnership with Above & Beyond, Simon Booth, founder of Kiddimoto, said: “We are so pleased to be working with Above & Beyond as they do some incredible work in the hospitals in Bristol. This partnership gives us an opportunity to give something back to the community and also make a real difference by highlighting the
importance of bike safety. We’re really looking forward to seeing the helmet designs that the kids come up with and to supporting the Bristol Royal Hospital for Children via Above & Beyond.”
Catherine Harris, corporate partnerships fundraising officer at Above & Beyond, added: “We’re so excited to be working in partnership with Simon and the team at Kiddimoto as their chosen charity. It’s thanks to the wonderful support of local businesses such as Kiddimoto that we’re able to fund projects within Bristol children’s
hospital above and beyond what the NHS can afford so thank you. We’re all looking forward to an exciting year of events and activities.”
Founded in Somerset in 2003, Kiddimoto received widespread national attention when founder Simon Booth appeared on BBC’s Dragons’ Den in 2011. It has now established a global presence and won the prestigious Queen’s Award for International Trade in 2015.
The ‘Design Your Own Helmet’ competition deadline is Thursday 31 August. Entries are open to all children aged 5 to 15 and can be submitted to a collection box at the reception of Bristol children’s hospital, by post to Kiddimoto HQ or scanned and emailed to
For more information and to download a competition sheet, visit www.aboveandbeyond.org.uk/