In line with Kikkoman’s strategy of investment in NPD, the brand has introduced Poke Sauce, a dipping or table sauce designed to accompany a variety of fresh foods.
Kikkoman’s Poke Sauce is a delicately spiced blend of authentic flavours including its famed Naturally Brewed Soy Sauce, toasted sesame oil, lemon juice and a hit of hot chilli. The sauce adds a savoury depth of flavour to freshly prepared and cooked ingredients.
Poke Sauce comes from the classic dish, Poke Bowl, a popular starter in the Hawaiian Islands comprising a base of white rice and raw fish (tuna or salmon), topped with a selection of vegetables, and finished with a Poke Sauce. Poke Bowl has now hit the mainstream, driven by foodservice and in particular restaurants and healthy eating outlets adding their own take on Poke Bowl. White rice is often replaced with brown or black rice, quinoa, salads or barley and lentils.
Poke’s popularity started in 2016 in the US and the trend has been mirrored across Europe, most notably in France, Germany and in the UK. It’s now poised to be one of the hottest food trends around.
Kikkoman UK General Manager, Bing-yu Lee, said “We’re very excited by our latest launch of Poke Sauce. We are confident that the UK consumer will embrace it as demand for international flavours increases. The beauty of Kikkoman Poke Sauce is its convenience and versatility. It brings a subtle new taste to different food groups without being overpowering so the individual taste of the other ingredients comes through. As well as its use with Poke Bowl style dishes it can be used as an everyday dipping sauce. It is also particularly good used as a marinade for fish and vegetables or tofu. We sampled our new Poke Sauce at the BBC Good Food Show last November to great success and we will be at the Show in June for further sampling activity.”
Kikkoman Poke Sauce is available in a 250g bottle at an MSP of £2.79.