Leading independent drinks company, Kingsland Drinks, has launched a new brand, Vin Crowd, which is now available in Co-op, Costcutter and NISA stores.
First to market is a range of cans set to make a play for the growing canned alcoholic beverage market, which continues to gain momentum, and is growing year on year.
Priced at £2.25 per 250ml can, the Vin Crowd range comprises a choice of flavours and different taste profiles across three variants; a White Spritz, Pink Spritz and a Botanical Spritz.
Andy McIvor, head of marketing and insight at Kingsland, comments: “Vin Crowd is aimed at drinkers who do not engage or are becoming increasingly disengaged with the wine category. These drinkers have relatively limited wine knowledge and are actively seeking out more contemporary brands which offer new drinking experiences and brand stories that they can personally identify with.
“Our canned range has been developed for on-the-go and informal drinking occasions where convenient, refreshing and lower calorie options are in strong demand”.
Vin Crowd will be supported with an integrated marketing campaign over the coming months, along with customer specific shopper marketing activation.
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