European payments provider Klarna has announced a new partnership with The Fragrance Shop, the UK’s largest independent fragrance retailer.
Customers of The Fragrance Shop will now be able to benefit from Klarna’s flexible Pay later service. Pay later lets shoppers receive their products and pay for them 30 days later, with no interest or fees.
The launch comes as The Fragrance Shop seeks to help shoppers purchase their favourite perfumes at any time throughout the month, giving them increased flexibility. The Fragrance Shop will be the first specialist fragrance retailer in Klarna’s roster, pushing the store ahead of its competitors when it comes to customer experience.
Featuring over 130 fragrance brands including Dior, Lacoste, D&G and Hugo Boss, The Fragrance Shop aims to make mainstream and luxury fragrance affordable and accessible to all. The company, which was established in 1994, now has over 200 high-street stores.
Luke Griffiths, general manager at Klarna UK said: “We know that a fragrance can be a considerable investment, and so by helping consumers purchase their perfumes as and when they need them, we can help improve that shopper experience. Our latest research into the beauty industry shows that 20% of shoppers who buy cosmetics online think payment options to spread the cost of big purchases would improve their shopping experience, so we know that this is a growing demand in the beauty sector. It’s great to see forward thinking brands acknowledging this and making changes to provide a better experience for their customers. ”
Ian Harrison, e-commerce director at The Fragrance Shop, added: “Helping our customers find the easiest and most suitable way to shop with us is integral to our success, and we do everything we can to offer our customers an outstanding service and experience. By partnering with Klarna, we’re removing a significant barrier on the path to purchase and empowering our customers to buy their favourite scent so they can spray a little happiness however and whenever they want.”