Krispy Kreme launches into leisure sector with Center Parcs partnership


Premium doughnut retailer, Krispy Kreme UK, has secured a contract with Center Parcs to provide self-service cabinets in its five sites across the UK from 9 December.

This partnership will be Krispy Kreme’s first bite into the leisure sector and will expand its growing presence in the UK.

The new self-service cabinets will offer guests more than 12 varieties of Krispy Kreme doughnuts, including the signature Original Glazed, Strawberry Gloss and Peanut Butter Kreme.

All doughnuts will be made fresh daily and delivered from the retailer’s local Hotlight stores. From hand-dipping the doughnuts to sprinkling and piping the decorative finishes, Krispy Kreme said its skilled product teams work tirelessly to ensure each doughnut is unique and tastes just right.

Simon Browning, strategic partnerships manager at Krispy Kreme UK, said: “We have a highly successful history of working together with brand partners to share the joy of Krispy Kreme and this has enabled us to reach more people, in new areas, across the UK.

“We are therefore very excited to launch into the leisure sector with this new partnership. We feel strongly that Center Parcs is a great fit with the Krispy Kreme brand, not only in terms of its quality offering and ethos of creating special family moments, but also because it shares many of our key customer bases. We’re excited to see the reaction to fresh Krispy Kreme doughnuts from guests.”