Lakeland looks to improve availability with merchandise planning solution


Lakeland: merchandise planning solution

Lakeland: merchandise planning solution

Leading UK kitchenware retailer, Lakeland, is implementing Maple Lake’s merchandise planning solution in a bid to ensure high levels of availability at its 57 stores and a fast-growing multi-channel business.

“Expansion and the inherent complexity in managing multiple channels has made us look harder at IT tools that give us more control and visibility in managing stock to sales,” says Matthew Canwell, buying director at Lakeland.

The kitchenware retailer, which carries around 4,000 product lines – everything from kitchen appliances to cooking utensils and cleaning products – said it has always prided itself on high levels of product availability and customer service.

“We are a customer-centric retailer and so ensuring we have the right stock levels to meet customer demand is key to us,” said Canwell.

Maple Lake said its software gives improved visibility of how different departments are performing and what sells when and where.

According to the company, it can be time consuming analysing stock and sales on a daily or weekly basis, but the technology helps by automatically identifying any potential gaps on the shelves and highlighting what customers are wanting and highlighting what exactly to buy more of.

The Maple Lake QuickAssortment roll-out will be completed by summer 2012.

“With our pedigree of so many successful deliveries at retail fashion businesses, we’re delighted to work with an outstanding housewares brand like Lakeland,” says Bob Jolley, group commercial director, Maple Lake.