LateRooms.com partners with Coca-Cola to create unique Christmas experience

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Online accommodation site, LateRooms.com is expanding its UK accommodation offering to include a surprise new addition for the festive season, the iconic Coca-Cola Christmas truck.

The company is helping to spread Christmas cheer this year by creating a brand new partnership with Coca-Cola. The brands will be working together to deliver a magical and once-in-a-lifetime experience for two lucky members of the public – a chance to stay inside the red Christmas truck for the first time.

The Christmas truck will appear as a hotel listing on the LateRooms.com website, and competition entrants will simply have to find the unique listing page and complete a survey question revealing why they should win the unforgettable festive night away.

The ultimate Christmas sleepover will be available for one night only on Friday 15 December 2017 and will include an abundance of seasonal trimmings, including stockings packed with presents, a decorated Christmas tree and working fireplace.

The winners will be the first guests ever to sleep inside the famous Coca-Cola truck, which has travelled over 730,000 miles in its seven-year history – the equivalent of 29 times around the world.

Katherine Scott, head of marketing for LateRooms.com, said: “We’re absolutely thrilled to be partnering with Coca-Cola on this exciting project! We’re proud to represent the UK’s best hotels and provide members of the public with access to the best experiences whenever the impulse strikes. For festive fans, the iconic red Christmas truck promises to offer an unforgettable and once-in-a-lifetime night away. We wish everyone taking part the very best of luck.”

Aedamar Howlett, Marketing Director for Coca-Cola Great Britain said: “Coca-Cola is synonymous with the Christmas season and it’s no secret that our much-loved Christmas truck holds a special place in the heart of our fans. Christmas is all about sharing magical experiences with friends and loved ones – and so we can’t wait to invite one lucky pair for the ultimate Christmas sleepover. After all, what could be more magical than spending a night in the Coca-Cola Christmas truck?”

To enter, visit Laterooms.com and explain what makes you the ultimate Christmas fan, before midday on 8 December 2017. For eligibility requirements and full terms and conditions, please see https://www.laterooms.com/en/hotel-reservations/coca-cola-christmas-truck.

To find out more about the Coca-Cola Christmas truck and see the full truck tour schedule, visit https://www.cocacola.co.uk/coca-cola/trucktour-2017. The Ultimate Christmas Sleepover campaign is an integrated campaign with festive Snapchat filters, #holidaysarecoming and bespoke emoji.