Retailers across London’s West End are preparing for the Christmas rush by launching Dropit – the new shopping service that allows shoppers to have all their bags delivered to their door, on the same day, in one drop – anywhere in the UK.
Dropit has seen the number of retailers signing up to offer their service triple every week since it launched and retailer demand is soaring as the all-important Christmas trading period approaches.
Compared to the Amazon of the physical world, Dropit partners with stores and streets to create a network effect by combining multiple bags from various stores and collating them into one delivery for the shopper. Purchased items can be left in–store or at a street-side Dropit kiosk and are collected and delivered to a shopper’s home or hotel in one go, at the requested delivery time anywhere across the UK, providing retailers with an economical and convenient delivery service for their shoppers.
This first-of-its-kind service allows shoppers to see more, try more and, consequently, buy more products as they shop without the burden of carrying their bags. According to initial research by Dropit, 57% of West End shoppers would spend more if a delivery service was offered, so retailers are signing up to offer the service in hopes to capture this increased spend opportunity.
As each shopper’s profile is built in the Dropit app and their spending patterns are tracked from store to store, retailers have the unique opportunity to gain the same level of knowledge about their offline consumers as they would from online purchases.
Karin Cabili, Dropit founder, said: “The ease of online shopping is moving consumers away from the high street. Dropit revitalises the offline retail experience to entice shoppers back in stores, allowing them to see, try and buy items from multiple stores without having to carry their bags, knowing their purchases will be delivered safely to their home or hotel. We offer retailers a store-to-door delivery solution which doesn’t see them lose out on subsiding delivery costs.”
Following a pilot on Regent Street in association with The Crown Estate, Dropit is now being introduced in streets and stores across London’s West End in preparation for the surge in festive footfall. In addition to the street side points, participating stores now include: Liberty, GAP, Armani Exchange, Barbour, Camper, Charles Tyrwhitt, Hunter, Jaeger, Karen Millen, Lacoste, River Island and Wolford.
Retail magnate Lord Stone, one of Dropit’s lead supporters, said: “The pleasure of shopping is not just sitting at home and ordering in; this may be convenient but it is not fun. The thrill has always been and will always be going to the vibrant stimulating entertaining market place and enjoying the displays, superior service and buzz. Dropit offers a double thrill – being in the centre of it all whilst enjoying the convenience of receiving it at home.”
Annie Walker, director Regent Street Association, said: “Dropit offers an amazing hands-free secure shopping experience; shop ‘til you drop on Regent Street, deliver your shopping to the Dropit unit and go out to dinner at one of the many restaurants in the Regent Street Food Quarters knowing your shopping is safe and will be delivered to your hotel or home at the requested time. How cool is that!”
Ian Hunt, head of logistics and services at Liberty, said: “Working with Dropit has allowed us to offer visitors to our store the type of delivery options previously only available to our online customers. The instore implementation was very quick and easy and, thanks to some great training sessions from the team at Dropit, the Liberty sales team was right behind it from day one. Following great success offering Dropit through our Customer Service Point, we are now expanding to offer Dropit across the whole store.”
How do you Dropit?
Shoppers see, try and buy items in-store as usual. The Dropit mobile app shows which stores offer the service, or the locations of street-side kiosks.
Shoppers stop by one of the Dropit kiosks or request the service in-store where they will be asked to set up a profile via the app on their phone or on the store’s Dropit device. Users can choose to purchase a single drop (£8), a day pass (£15) or a three-day pass (£30).
Purchases from each store are then collected by Dropit to a central point before delivery. Shoppers can track their delivery using the app or select to receive status updates via push notifications and email.
Bags are delivered to a shoppers’ home or hotel on the same-day or the following evening depending on their requested delivery time.