Retail Times has teamed up with ChannelAdvisor to help retailers grow their sales. In our latest collaboration, ChannelAdvisor lifts the lid on Pinterest as a vehicle for boosting online sales for retail brands.
The ChannelAdvisor e-book highlights the reach of this relatively young social media platform and its market value. It goes on to reveal why retailers should be on Pinterest and the power of product-driven advertising.
ChannelAdvisor details how Pinterest ranks among the social media big hitters and the number of referrals and spend it generates.
The guide offers retailers advice for getting started on Pinterest and how to integrate it onto their own websites.
Retailers are also encouraged to measure their results in order to optimise success on the platform.
ChannelAdvisor tells retailers how to make the most of a Pinterest account by using the Rich Pins feature, which enables brands to add extra details to their pins.
The e-book also recommends retailers create a business to account to take advantage of Rich Pins plus price notifications to notify shoppers about price changes.
The guide highlights Pinterest’s new Promoted Pins advertising service and the returns retailers can expect to receive.
Finally, the guide shows how ChannelAdvisor’s Social Commerce suite of products can drive retailers’ social strategy on Pinterest and save time and effort.Download the e-book here