NOMADIC, world inspired yogurt makers, is bringing its Labneh, a Lebanese-style savoury yogurt to the retail trade from the restaurant market, where it has successfully been served for over 25 years. Launching into Tesco’s yogurt fixture with a RRP of £1.89 for 350g, NOMADIC believes consumers are ready to embrace the taste of this savoury yogurt and make Labneh part of their daily repertoire.
Each 350g pack will carry the promotional label a ‘dip with a difference’ as the brand encourages consumers to enjoy Labneh as its traditionally used with pitta and olive oil, in a similar way to hummus which 41% of households in the UK enjoy. As part of the launch, NOMADIC is also teaming up with chefs Nicole Pisani and Kate Adams (co-authors of Magic Soup cook book) to create a delicious range of recipes offering different ideas and ways to use Labneh to boost consumer use at home. All the recipes will be featured on NOMADIC’S Facebook page.
Alan Cunningham, co-founder of NOMADIC, said: “This is a really exciting new launch for us as we are bringing something new, yet traditional with lots of heritage to the UK retail trade. Labneh is as popular as hummus in the Middle East and we want to help consumers understand how versatile it is. NOMADIC is bringing something unique to the yogurt aisle because Labneh’s savoury taste and thick texture is ideally suited as a dip which will expand usage occasions for the yogurt fixture.”
NOMADIC is born from two existing dairy brands and offers a unique selection for consumers who are increasingly seeking to experience more international and interesting flavours.
NOMADIC Labneh is launched into Tesco on 20 April with an RRP £1.89 for 350g.