Leeds United announces American e-commerce giant, Wish, as new sponsor for 2019/20

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Leeds United is delighted to announce that leading e-commerce platform Wish has agreed to become the Official Presenting Partner of the club for the 2019/20 season.

The new partnership between the two parties will represent the brands first sponsorship agreement within football following its ground-breaking sponsorship with the LA Lakers. Wish were especially intrigued by the club’s special centenary year, as part of the deal and to help celebrate the occasion they will be offering free gift giveaways for Leeds fans via the Wish shopping app throughout the season. Alongside in-stadium signage on pitchside LED hoardings before and during matches, the partnership will also see Wish’s logo appear on manager Marcelo Bielsa’s iconic bucket seat.

Founded in 2010 and based in San Francisco, Wish is a leading e-commerce platform that has put a digital shopping mall of affordable goods directly in the pockets of consumers worldwide. The company employs big data principles, machine-learning and state-of-the-art search technologies to create a highly visual, entertaining, and personalized browsing experience for each user. They also leverage a global network of direct suppliers, providing access to top quality, affordable products to anyone with access to a smartphone.

Paul Bell, executive director at Leeds United, commented: “The sponsorship market is more competitive than ever before and we are delighted that Wish have chosen Leeds United as their first club association within football. Our innovative and dynamic approach to brand partnerships means that as a club we are able to engage with market disruptive brands to deliver real value for our partners.

“We have managed to secure this agreement ahead of many of the world’s biggest football teams and against strong competition from other major global sports organisations. As part of the deal, we have created an exclusive package of marketing rights for Wish to maximise their brand visibility at Elland Road and we look forward to working collaboratively with them over the season, introducing our global fanbase to the incredible range of products available on Wish.”

Sam Jones, managing director of Wish, commented “We believe aligning to iconic sport teams is a great way to build brand equity. This is a deliberate component of our global marketing strategy – we want to reach consumers during their favourite moments of a regular week, in this case, watching Leeds United.

“Since sponsoring the LA Lakers jersey in the US, we have looked at dozens of football clubs in Europe and Leeds United appealed to us for so many reasons. Leeds is the third biggest and fastest growing city in the UK. It is a one club city, with a highly passionate football community and a very rich history.

“Whilst this club is one of the old giants of English football, it is very forward thinking when it comes to fan engagement with a very innovative, hands on owner. With the club celebrating their centenary in 2019, we saw a unique opportunity to run some free gift giveaways for Leeds fans via the Wish shopping app. The club’s willingness to work with us and shape such activations was a standout. Finally, whilst this partnership has significant inventory, we loved the idea of sponsoring the Bielsa bucket. The only such asset in global football. We like to follow the eyeballs!”