Naturally Fast Food brand LEON is aiming to inspire change in the way we think about food, with the launch of a new digital platform combining a refreshed consumer website for its restaurant, grocery and delivery businesses with high quality content publishing.
The new multi-media content offering, LEON Presents, is dedicated to celebrating the power of food and the value it offers to individuals and communities as well as their relationships with the planet.
LEON has collaborated with a number of notable names in the industry to create a variety of podcasts, films, and articles, designed to inform, inspire and entertain.
TV personality and model Daisy Lowe presents ‘The Lowe Down’, a series which looks at the lesser-known environmental issues associated with everyday consumer activities with the help of innovators in sustainability such as award-winning fashion designer Christopher Raeburn and Forest Green Rovers Chairman Dale Vince.
Food journalist, Gilly Smith presents How To Eat To Save The Planet, a podcast series looking at how we can help save the planet through our food consumption and the employment of forgotten production practices that yielded food higher in nutrition with lower environmental impact.
Chef, entrepreneur and YouTube personality John Quilter investigates the intriguing stories behind some of the nation’s favourite foods and LEON’s best-selling dishes – from the origins of household staple tomato ketchup to the carcinogenic truth about Britain’s beloved bacon.
Rising star Jack Burke fronts LEON Presents’ marquee launch series London Jack which brings the brand’s ‘From Farms We Trust’ promise to life. The series sees the un-intrepid presenter trying his hand at various jobs with LEON’s suppliers – from salmon farming in Wester Ross, Scotland to Dairy Farming in Wales – for an entertaining spin on provenance storytelling. Jack’s debut cookbook, Happy Fast Food, co-written with Rebecca Seal and LEON co-founder John Vincent, is available to pre-order through the new platform which also offers free access to a selection of the book’s recipes.
LEON’s mission has always been to save the human through food and this new digital platform underlines the brand’s commitment to extending this beyond the food it serves.
The website will also present stories that cover some of the initiatives LEON has activated during Covid-19, including FeedNHS and Feed Britain. FeedNHS has been ensuring the provision of food for critical care teams across the NHS, with the hope its legacy will result in change for hospital catering.
Feed Britain was launched as an online delivery service for those struggling to access daily essentials whilst also providing a route to market for suppliers impacted by Covid-19. The service has now expanded its product offer, giving customers a food market experience with seasonal produce and restaurant quality dining from £2.70, whilst also ramping up delivery and click and collect.
John Vincent, CEO and founder of LEON said: “”We thought we’d help people to really understand the role food plays at LEON and in our lives in general, as well as the importance of environmental sustainability and responsibility. And make it fun at the same time. Our content’s there to engage, inspire and entertain and hopefully change the way we think about food. Food is a powerful thing and can really create positive change.”