Lidl UK has announced it is rolling out new ‘Fun Size Trolleys’ for kids across its UK stores following a successful trial last year.
The introduction of the kids’ trolleys builds on the supermarket’s commitment to engaging children in the food shop and healthy eating. The trolleys are named after Lidl’s Oaklands Fun Size range – miniature versions of ordinary fruit and vegetable varieties – which were designed as a creative way for parents to encourage their children to eat five a day. The range launched in 2016, and there are now currently over 14 products, including ‘Avodillo’s (baby avocados), Broccoli Trees and Unicorn carrots.
Fun Size trolleys will be rolled out nationally to more than 250 stores with large entrances / exits, as well as all new stores. This follows a successful trial in Lidl’s Oakham and London, Tooting stores last year. Stores will receive a kids’ trolley bay with 9 trolleys, each equipped with a lock and Fun Size flag. A Fun Size board will also be positioned at the end of the trolley bay.
Lidl UK’s commercial director, Ryan McDonnell, commented: “We’re constantly looking for new ways to make shopping more fun and engaging for kids. We’re keen to help parents build their children’s understanding of what they eat, and we hope that our new Fun Size Trolleys will encourage kids to play a bigger part in the family shop.”
In 2017, Lidl was one of the founding signatories of the Food Foundation’s Peas Please initiative, aimed at helping everyone in the UK to eat an extra portion of veg a day, and continues to promote fresh fruit and vegetable consumption through its ‘Pick of the Week’ offers, which feature prominently in stores.