Lidl UK signs deal with Borough Market charcuterie wholesaler, Cannon and Cannon

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Lidl UK has today announced an exclusive supermarket deal with Cannon and Cannon, a British cured meat and charcuterie wholesaler based in London’s famous Borough Market.

The six-figure contract will provide Cannon and Cannon with the financial backing needed to invest in new facilities to future proof its business, and will mark the first time that the charcuterie products have been available in a supermarket.

Cannon and Cannon, which currently has its products stocked in some of the UK’s best restaurants, delis and food halls, will supply Lidl stores up and down the country with five regional assortments, ensuring products are sourced and sold locally. Variants will include cured meats sourced from Cornwall, Kent, Wales, Scotland and Yorkshire, and are set to hit Lidl shelves from Thursday 23rdAugust.

Thomas Bryan, Buying Manager at Lidl UK, said: “We’re excited to announce this exclusive partnership with Cannon and Cannon, which will see them provide incredible quality British charcuterie to our UK stores, at the low prices our customers expect.”

“Charcuterie is a rapidly-growing market in the UK, however British-sourced products make up just a small percentage. We are extremely pleased, therefore, to be championing these delicious meats, further demonstrating our commitment to supporting British suppliers through this exciting partnership.”

Cannon and Cannon Founder, Sean Cannon, said: “We’re delighted to be working with Lidl UK to showcase the outstanding standard of charcuterie that is produced in this country. Artisanal producers the length and breadth of Britain are using ethically reared, high welfare meat to produce products of incredible quality. We’re very excited that Lidl customers will have the chance to try some of the best cured meats their region has to offer.”

As part of its sourcing strategy, Lidl is committed to supporting UK farming and British produce, and sources over two thirds of its fresh produce from UK suppliers. Since Lidl first opened its doors in the UK in 1994 it has been responding to customer demand for its quality products at low prices, and now has over 710 stores nationwide.