Leading lifestyle brand, Magma, has upsized within Seven Dials to a new 1,878sq ft store at 29 Shorts Gardens. The new store incorporates a brand new exhibition space, the first of its kind for the chain and opening mid-January.
Magma has grown from its bookshop beginnings in 2000, into a homeware and lifestyle store, whose curated retail offer featuring art and design materials, t-shirts, games and stationery. Magma is renowned in its sector as an authority on innovative cool design products. The brand now runs a total of four stores across the country, two of which are currently located at Seven Dials.
Commenting on the relocation for Magma, Marc Valli, founder of Magma, said: “It is a pleasure to be still based in Seven Dials 15 years on from where it all started, and we are very pleased with the new location in Shorts Gardens. We feel that there is a revival of interest in the area with interesting new shops moving in. We also hope that our flagship shop and events and exhibition space will become a landmark for the London creative community.”
“In the last four years we have been working hard to develop our own list of products, working closely with artists, illustrators and designers, and the new flagship will be a platform for launching these, with regular events.”
Samantha Bain-Mollison, head of group retail strategy and letting at Shaftesbury, said: “Seven Dials prides itself on being a home for many of London’s most innovative and creative brands and fosters strong relationships with them from the outset. Magma is a perfect example of the successful growth that our support enables and we are very proud to see them move to a new store on Shorts Gardens to launch this exciting events and exhibitions addition.”
Seven Dials is home to over 150 shops, including international flagships and concept stores, renowned beauty and grooming salons as well as over 50 vibrant cafes, restaurants, bars and pubs. The area comprises of Monmouth Street, Earlham Street, Neal Street, Shorts Gardens, Neal’s Yard, Endell Street, Shelton Street, Mercer Street and the Seven Dials monument. Combined with two luxury hotels, five theatres, two private members clubs, a large number of apartments and offices, including the UK headquarters of Facebook, Seven Dials is a unique retail and leisure destination in the heart of London.