LighterLife Fast has won Supplier of the Year at this year’s annual Superdrug Supplier Conference. This award was presented to LighterLife Fast for its contribution to the excellent results being achieved by Superdrug within the healthcare category, in particular Diet and Fitness – an area of its business that has shown considerable growth. The award will appear in their growing awards cabinet alongside awards for Best eCommerce Collaboration and Best 360 Marketing Plan, which it received from Superdrug last year.
Supplier of the Year, LighterLife Fast was launched in Superdrug in January 2014. The range now stands at 31 products including Ready to Drink Shakes, FastPots, Meal Replacement Bars and a range of FastPacks. LighterLife Fast is a range of ultra-convenient, highly nutritious foods designed to be eaten on the 5:2 Plan. It is the only range on the market to offer 100% of your recommended daily nutrition in around 600 calories. Earlier this year it announced Jennifer Metcalfe, one of the UK’s favourite soap stars, as its newest celebrity ambassador. Jennifer joins actress Denise Welch and British auto racing driver Tom Chilton as LighterLife Fast ambassadors.
Rob Rona, spokesperson for LighterLife Fast, said “We are delighted to have been recognised for our contribution to Superdrug’s healthcare category and their continually growing diet and fitness business. It’s fantastic to have won for a second year running with Superdrug and we’re looking forward to another great year ahead.”