Local and regional British food promoter, FoodLovers Britain, is exhibiting at garden trade show Glee for the second year running and doubling the number of businesses in its group.
The 2011 event takes place on 19-21 September 2011 at the NEC, Birmingham.
As speciality foods continue to grow in popularity in UK garden centres and wider retail outlets, there has never been a better time for retailers to investigate the wide range of quality foodsavailable, claim event organisers.
Recognising this, the FoodLovers area at Glee will feature everything retailers need in order to maximise this growth opportunity. In addition, the team from FoodLovers Britain will be on hand to promote and explain the values of FoodLovers Approved – a new standard set-up to give credibility and authority to, and to promote, local and regional food businesses.
Henrietta Green of FoodLovers Britain said: “We’re extremely excited to confirm our attendance at Glee once again.
“Last year was hugely beneficial both for us as an organisation and also for our FoodLovers Approved members. Interest in our area at Glee has already been significant, and we believe this will develop further as more and more retailers learn what FoodLovers Approved stands for.
“Our quality standard offers retailers and consumers alike the confidence to choose quality food producers and suppliers; safe in the knowledge that they will be buying “proper” food, made in the “proper” way, with “proper” ingredients with an element of local or regional sourcing. It also delivers great taste and value for money. FoodLovers Britain is also highly focused on helping drive support for quality local and regional food businesses.”
Glee show director, Nick Davison, said: “I’d like to extend a warm welcome to FoodLovers Britain for Glee 2011. This area will again bring a new dynamic to the show, and is very much in keeping with the changing tastes and desires of the UK consumer.
“Added to this, the retail element that will be on offer will provide value advice, information and inspiration for retailers, helping them to create a high quality food and catering offering in their own store and garden centres. It’s an exciting prospect and I am very much looking forward to seeing this area at Glee.”