London Designer Outlet adds six more retail brand names

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New retail names

New retail names

London Designer Outlet, the Capital’s only outlet centre, has announced the addition of six retail brands. The centre will welcome Kurt Geiger, The North Face, Without Prejudice, Sole Trader, Helly Hensen and Next to the centre over the coming months, taking the total space let to over 93%.

Well known for its distinctive product design, with London styling at the heart of the brand, Kurt Geiger will serve to complement the strong fashion line up at London Designer Outlet. Whilst Soletrader’s innovative and exclusive style of on-trend brands will add to the already wide offering of footwear available at London Designer Outlet.

Popular tailored menswear brand, Without Prejudice, will also strengthen London Designer Outlet’s fashion offering and – with its North West London roots – is the perfect fit for the Wembley Park based outlet centre.

The opening of Helly Hensen, a world leader in ski industry clothing and the number one global innovator and leader for sailing clothing, will add a new dimension to the breadth of outdoor and sports clothing offering at London Designer Outlet – as will North Face, renowned for its comprehensive range of outdoor and sports footwear, clothing and accessories.

Perennial favourite Next, with its breadth of range and commitment to affordable quality, will also be an impressive addition this September.

James Saunders, chief operating officer for London Designer Outlet’s developer, Quintain, said: “We are delighted to welcome these exceptionally popular brands to London Designer Outlet, bolstering the rich mix of high street favourites and fashion brands that already offer discounts of up to 70% here at Wembley Park.

“The opportunity to bargain hunt continues to be a major draw, though many of the 3.5 million people we’ve welcomed since October enjoy so much more when they visit. A leisure destination in its own right, London Designer Outlet has 67 retailers represented as well as 20 restaurants and coffee shops, a nine screen Cineworld cinema, and a brand new children’s Play Park, which was officially opened by Peter Andre on 5 May.”

London Designer Outlet, which now attracts an average of 100,000 visitors each week, offers discounts of up to 70% on items from retailers ranging from Guess to Superdry to GAP to Nike.

With 10.4 million people living within a 60-minute drive of the centre, and 782,000 people within 20 minute drive, London Designer Outlet has the largest catchment density for any UK outlet.

London Designer Outlet is part of Quintain’s Wembley Park, the major development around Wembley Stadium that combines outstanding entertainment, shopping, leisure, new homes and public spaces, creating a new destination for London.