Lotus Group site picked as Crew Clothing’s first Irish outlet

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One of the UK’s most popular clothing retailers has chosen a Lotus Group site in Northern Ireland as the location of its first ever Irish outlet.

Crew Clothing opened its 1,000sf ft unit on the 21 November. This Ireland -first store will be its 14th outlet site.

Crew Clothing is the eighth retailer to set its sights on The Boulevard this year, which has seen a 15% rise in footfall year-to-date and a 24% increase in sales across the same period. It joins new retailers Levi’s, Radley, Suit Direct, Samsonite and Jack and Jones Junior, amongst more than 50 established brands including Jack Wills and Nike.

Dan O’Callaghan, sales director at Crew Clothing, said: “With a strong customer base in both Northern Ireland and the Republic of Ireland, we have long hoped to find a suitable location for the first Crew store and The Boulevard, a thriving outlet destination for cross border trade, has everything we’re looking for.

“The Boulevard’s shopper demographic is very much akin to our target audience and this opportunity will help us reach brand fans across Ireland. Outlets across the UK are bucking the trend for consumer spend and footfall, and our arrival at The Boulevard will be our fourteenth venture into the outlet shopping sphere.”

Aisling Lenagh, asset manager, Lotus Property, commented: “Following significant investment in the scheme, The Boulevard is now one of the most visited retail schemes on the island of Ireland, perfectly positioned close to the Northern Irish border, to capture cross border trade.”