Low sugar snack startup, Adonis Smart Foods, adds crunchy nut bars to range

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Adonis Smart Foods, the new low sugar snack startup, has introduced two crunchy nut bars to appeal to the health-conscious snack consumer.

The snack bars aim to satisfy consumers’ sweet cravings and help minimise sugar spikes caused by refined and natural fruit sugars. The main ingredients include nuts, seeds, fibres and superfoods. First up is the Pecan, Goji Berry & Cocoa Bar. The Free From Food Awards 2017 Gold winner is filled with large crunchy pecan pieces and hints of cocoa and goji berry. The Coconut, Vanilla & Acai Berry Bar blends the flavours of vanilla, coconut and acai berry, along with almonds and cashews.

Adonis products are gluten free, soy free, vegan and paleo and they only contain 2g of natural occurring sugars – rather than dates, raisins or other fruits – to keep the sugar content low. The 35g bars have a recommended retail price of £1.95 and confirmed stockists include As Nature Intended, Partridges and a fast growing number of health food stores. They are available online at Amazon and Yumbles.

Adonis was started by Ingo Braeulich, a former investment banker, who found himself always reaching for snacks during long and stressful working hours. A lack of healthy snack options available led him to develop his own, that wouldn’t preclude him from staying in shape and were natural, healthy and delicious. His mission in 2017 is to raise £250,000 in capital through private investment and via crowdfunding to grow retail opportunities.

Ingo Braeulich, founder of Adonis, said: “While there are many healthy energy bars out there that are great for those doing sport and need a fast energy release, Adonis aim to be the option for people who are cooped up in the office, working late and don’t have time to fit in exercise. Our products provide the slower energy release that doesn’t compromise on taste or nutritional value.”