Lulu Guinness is launching onsite social commerce to create a more engaging customer experience.
The longstanding British handbag and accessories retailer is working with social commerce specialist Curalate to bring user generated content in a shoppable format onto its website.
Lulu Guinness uses Curalate’s technology to collate content tagged #HowDoYouLulu from Instagram and displays it on luluguinness.com.
“Social commerce is set to be an integral part of our e-commerce business,” comments Tayyaba Malik, Head of E-Commerce at Lulu Guinness. “Customers often browse on social before making a purchase, so bringing this content onsite – and making it shoppable – will resonate well with them.”
Customers can click on intelligent images in the galleries on Lulu Guinness’s home and ‘Instagram Shop’ pages to ‘Shop the look’.
“Lulu Guinness is committed to using social to enrich customer experience,” said Apu Gupta, CEO of Curalate. “Showcasing shoppable real-life images of its playful and striking designs onsite will extend the discovery phase of a shopper’s journey that starts on social media, encouraging an increase in dwell time and conversions.”