Lush to open first Naked, plastic packaging-free shop in UK


On Friday, 18 January 2019, the Lush shop on 10 Market Street, Manchester will open its doors again after a renovation into the first plastic packaging-free cosmetics shop in the country.

With awareness of plastic pollution at an all time high, Lush’s newest Naked shop will host an abundance of innovative and plastic packaging-free alternatives to your favourite cosmetics – from the classics, such as solid shampoo bars and soaps, to new naked skincare innovations.

And, rather than scanning labels for information, visitors to the shop will instead be able to scan products directly using the recently launched #LushLabs app, replacing packaging with a digital solution. Lush Lens is an in development experiment feature which enables Lush to reduce their impact on the environment by using the phone’s camera and Machine Learning to recognise products through the user’s smartphone camera, and give the customer detailed ingredient information and ‘how to use’ demonstrations via the app.

Lush Lens

The new Naked shop in Manchester follows the success of Lush’s first Naked shops in Milan and Berlin. Since opening in 2018, the solid shampoo bars have been their most popular products – with almost 8000 sold. That’s up to 616,880 hair washes that haven’t come from plastic bottles

“In Lush we work in an industry where the packaging costs the customer more than the product. Now, the customer needs to worry about how to recycle something they didn’t want to buy in the first place. This seems like a raw deal to us. If we can cut out all the plastic packaging, we can give our customers better value for money,” said Mark Constantine OBE, Lush co-founder and managing director.

Reducing packaging is something Lush has been working on for many, many years. This shop aims to push the boundaries and is an exploration into what further things we can do, a discussion between us and our customers and a celebration of the fact that, after 20 years of development, we are able to fill up a whole shop with innovative naked cosmetic alternatives and offer a brand new shopping experience using technology alongside it.

Isn’t it time you joined the naked revolution?

The Lush Naked shop, Manchester will open on Friday 18 January at 12.00pm.

The first 100 customers through the doors will receive a Lush Swag ‘Fresher Than You’ tote bag.

Naked Skincare campaign

Launching alongside the new shop on 18 January is Lush’s global Naked Skincare campaign – a celebration of the naked skincare products available in Lush shops worldwide and the brand new naked collection, featuring facial oils, facial cleansers and an eye mask, launching in Europe on the same day.

To keep an eye on all the campaign action and tips on how to build your 2019 naked skincare routine, follow #LushNaked via social and visit and shops worldwide from 18 January 2019.

Lush Naked Skincare

Lush concept shops

The new Naked shop in Manchester follows the success of Lush’s first two concept shops focused on naked cosmetics in Milan and Berlin in June and October 2018 and the first tech focused bath bomb concept shop which opened in Tokyo in November 2018.

#LushLabs app

Backed by its ethical approach to tech, Lush Digital’s R&D team, Tech Warriors, is releasing a selection of work-in-progress experiments through the app and are inviting the public into their development process to trial and give open feedback through #LushLabs, Lush’s destination for development and research.

Naked stats

  • Currently naked products make up almost 50% of Lush’s core range 

In 2018, Lush customers in the UK…

  • Saved 1.8 million* bottles of plastic bath products by choosing naked Bath Bombs, Bubble Bars or Bath Melts instead
  • Had around 89.8 million** plastic free hair washes using naked Shampoo Bars

*based on 7 baths from one 500ml bottle of bubble bath **based on 60 washes from each shampoo bar