Luxury jeweller, ROX, to open boutique at Liverpool ONE


Grosvenor Europe has today announced that luxury jewellers ROX is set to open a 1,600sq ft boutique at Liverpool ONE in late 2019, marking the retailer’s debut in the city.

Founded in 2002 by entrepreneurs Grant Mitchell and Kryon Keogh, ROX has established a successful series of sites across the UK and won an array of awards for its contemporary designs and memorable ‘Diamonds & Thrills’ in-store experience.

The new ROX boutique will be situated on Peter’s Lane and house the retailer’s latest concept offering, focused on the brand’s own custom range of impeccably crafted diamond jewellery, silver, and luxury goods.

Award-winning designer Graven, who have most recently completed work on the Executive and Boardroom Lounges at Anfield Stadium, has been commissioned to lead the store design, mirroring the existing look and feel of ROX stores with an emphasis on high specification fixtures and finishes, luxurious fabrics and a chic, contemporary layout. 

ROX Liverpool will deliver the signature ROX shopping experience, including the exclusive private shopping lounge known as the “Thrill Room” to be fitted out with its own Moët & Chandon champagne bar and luxurious shopping salon. The new boutique, expected to open in the middle of November in time for Christmas, will provide the perfect backdrop for their exclusive jewellery collections.

Commenting on the new store, Kyron Keogh, managing director of ROX – Diamonds & Thrills, said: “Liverpool has always been part of our expansion plans and we waited until we found the right location.  Peter’s Lane at Liverpool ONE is the perfect home for ROX – cutting edge, vibrant and stylish, and we are confident ROX will be a welcome addition to the already exciting retail line-up.

“Our distinctive store design combined with superior customer service promises to deliver a luxury retail experience like no other in the city.”

Alison Clegg, Director, asset management, Grosvenor Europe, added: “We know that, increasingly, our customers are looking for unique shopping concepts and unrivalled retail experiences, which is why we are thrilled to have ROX join Liverpool ONE. It’s great to be a part of the success story of such an exciting independent retailer, and the boutique will seamlessly complement the high-end hub that is Peter’s Lane.”

The ROX announcement coincides with both Urban Outfitters and Flannels renewing leases at Liverpool ONE.

ROX will join the recently opened Polo Ralph Lauren on Peter’s Lane, and the first store in the North West for leading US beauty retailer, Morphe Cosmetics, on Paradise Street.