Lyons is unveiling an all-new portfolio this spring, comprising a bold look that’s complemented by additional blends and formats. In-store from 1 March onwards, the range is positioned at an accessible price point that is aimed to drive new consumers into the category.
The all-new line-up includes eye-catching illustrations and light-hearted blend names that tell the story of Lyons’ flamboyant heritage. Two new variants, Perkadilly and Rockadero, offer further choice of flavour and strength to suit all palettes. In addition, its best-selling No.3 blend has been renamed Go-Joe – a nod to its founder Sir Joseph Lyons – and Decaf is now Decaf Dreams. The first to bring innovative coffee bags to market, Lyons is also relaunching its offering in a convenient pack size of 10 and with fully recyclable packaging.
To further boost footfall into the coffee aisles, the relaunch will be supported by a targeted media, social, digital, OOH and print campaign, also live from the 1st March.
Marcus Swift, commercial director, UCC Coffee UK and Ireland, said: “We know today’s coffee consumer desires more than just a caffeine fix, they want full-bodied flavours and formats to suit their needs, at an affordable price. Our refreshed range certainly delivers this, and we’re excited to unveil it in stores across the UK.
“Aligning to the trend for convenience and quality evident within the category, the coffee bags sector is now worth £6.9m and growing at an impressive +49.2%. With sustainability becoming more and more important in customers’ purchase decisions, we’re also pleased to now offer fully compostable coffee bags and sachets. It’s set to be a great year for Lyons and we’re confident we’ll bring growth to the Roast & Ground coffee category with our new and improved range.”
Lyons is working towards a sustainable future alongside TIPA. All of Lyons’ coffee bags and sachets are certified as fully industrially compostable and if local recycling allows, the packaging can be added to food recycling or green waste bins.
The new-look Lyons products will be available to Nisa retailers from the 1t March. Retailers should contact Info@lyonscoffeeuk.com or 01908 275520 for further detail.