Made With Joy launches Lassi Indian yogurt drink

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Made With Joy is launching its Indian yogurt drink in the UK market, positioning it as the drink of choice for those looking for a healthier alternative to on-the-go snacking.

Lassi: new yogurt drink

Lassi: new yogurt drink

According to the company, Lassi is a simple yogurt drink based on the ancient Indian science of Ayurveda and brings together traditional British tastes with some Indian ingenuity. The drinks come in three flavours combining yogurt with fruit and Indian spices: Mango (made from Alphonso mangoes from India), Strawberry & Holy Basil and Cardamom & Rose.

The drinks are made with pro-biotic, are low in fat and use agave nectar instead of sugar.

Founder Sid Singh said: “We are delighted with the response we’ve have had to our drinks. We started developing our drinks at the end of 2009 and have since been testing our drinks with everyone from friends and family, to retailers and strangers, including a number of food and drink events such as Taste of London and the Underground Farmers’ Market. And best of all, everyone has turned around and asked for more.”

Made With Joy Lassi drinks have won listings in Harvey Nichols and Whole Foods Market. RRP is £1.89 for a 250ml recycled PET bottle.