Majestic Wine, the UK’s largest wine specialist, claims it is putting the excitement back into wine tasting by launching an exclusive Tasting Club, a personalised events programme for 50,000 customers.
As part of the retailer’s Transformation Plan, Majestic has launched a Tasting Club, designed to encourage customers to discover new things and grow their love of wine. The Tasting Club is another step towards putting customers at the forefront of Majestic’s strategy.
Majestic is the first UK retailer to offer such a large personalised wine events programme and utilises the expertise of over 900 highly trained “wine gurus” in stores to help customers find wines they will love.
John Colley, managing director of Majestic Retail, said: “We are putting the customer back at the heart of what we do, revolutionising the customer experience and bringing the excitement back to wine tasting.
Only Majestic can run this type of national events programme because of our passionate and trained people in stores. The Tasting Club is designed to give our customers the opportunity to go on exactly the same journey as our staff and make them fall in love with wine.”