Majestic Wine launches multi-device e-commerce website to drive online sales

New multi-device website

New multi-device website

Majestic Wine has launched its next generation e-commerce website to enhance the customer experience and drive further growth in online sales. The new solution includes device-optimised sites, an improved stock system reflecting local availability, and personal recommendations provided by its team of over 800 wine experts.

The new Majestic Wine website, which was developed by Javelin Group, a leading e-commerce consultancy and systems integrator, runs on e-commerce platform Intershop 7 and utilises SDL Fredhopper for search and navigation. Intershop and Javelin Group, who jointly offered both software and support, secured the project following a competitive tender process.

The new Majestic Wine site uses HTML 5 to optimise its site across all mobiles, tablets and desktops. As well as providing optimal reading, navigation and check-out processes for the customer’s specific device, with one central system the on-going process of managing site content is vastly simplified.

Majestic Wine said it is well known for its highly knowledgeable staff in store and, with the new website, this knowledge has been transferred online. In May and June Majestic Wine asked its team of wine experts from across the UK to make ‘If you like that, you’ll love….’ suggestions for products across the range. It gathered over 125,000 recommendations, successfully bringing the expert advice Majestic Wine customers receive in store to life on the web. This feature helps to engage customers and drive incremental sales, the company said. 

The site also uses mapping techniques enabling Majestic Wine to balance supply and demand, and ensure compliance with licensing laws. The customer can select the closest or preferred store and be presented with the available range using near real time stock management. 

Richard Weaver, e-commerce director at Majestic Wine, said: “We can now offer our customers a broader and more exciting product range than ever before. Personal recommendations from our wine experts are available online for the first time, and we’ve improved convenience by strengthening our click and collect offering and introducing PayPal payments. We are thrilled the new site makes our market-leading, unique wine retail proposition shine online and it has been a pleasure to work with such a professional team at Javelin Group.” 

Fraser Davidson, CTO and director of technology services at Javelin Group, said: “We are delighted to have delivered an innovative new website for Majestic Wine, which uses the best of new technologies to give customers an enhanced experience across all aspects of the site, and will help to drive growth for the business in the key area of online sales.”