Mamas & Papas, the leading nursery brand has opened its first concession in Next Home, at Bristol’s Cribbs Causeway Retail Park.
The Next Home concession is the first of its kind for Mamas & Papas, offering a carefully curated range of products for parents and parents-to-be, including clothing, nursery furniture and interiors, pushchairs, car seats and gifts.
As well as baby and toddler essentials, the 2500-square-foot concession will provide in-store services such as group educational events for parents-to-be, personal shopping appointments and a free car seat fitting service.
The concession, which opened last Thursday, also marks Mamas & Papas return to Bristol, and represents the latest phase of investment in its brand and retail proposition.
So far this year, six Mamas & Papas stores have been refurbished, while new concept stores were opened last year in Glasgow and Speke, Liverpool.
Commenting on the Bristol opening, Mamas & Papas Retail Director, Steve Abse, said: “We identified Next as a strategic partner, not only to broaden our distribution and geographic reach, but also because we have a strong overlap between our shared customer base of expectant parents, new parents and grandparents.”
“We’re really looking forward to working with Next to strengthen their nursery furniture offering and to launch brand new categories, including equipment and travel, to their product range.”
“At the same time, we continue to invest in our own outlets, offering a unique in-store experience so that we can consistently deliver the highest level of service and product quality.”
“While more of our customers choose to shop online, it’s clear they still really value a personalised shopping experience as well.”
Next Home store manager, Chris Taylor, adds: “For us, working with Mamas & Papas feels like a fantastic partnership as there is strong synergy between our customer base. We see many pregnant customers visiting the store so this is a great opportunity for both brands.”