Mamas & Papas signs wholesale deal with John Lewis & Partners

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Mamas & Papas, the leading nursery brand, is partnering with John Lewis & Partners to supply a curated range of products on Johnlewis.com and in-store.

The initial range for John Lewis & Partners will include best-selling travel items, including Mamas & Papas award-winning Ocarro and Armadillo pushchairs, along with the new Flip XT3.

Riccardo Cincotta, executive chairman of Mamas & Papas, said: “John Lewis & Partners is an excellent partner for our business, as we share a common ambition to offer parents and parents-to-be products that are not only stylish but highly practical.

“This partnership will open up our range to a wide online audience and loyal shop customers. In time we expect to broaden our offering into other categories such as furniture and clothing.”

In addition to offering the full range at its Oxford Street store, a curated assortment will be in other John Lewis & Partners shops such as the Bluewater Park shopping centre in Dartford, plus outlets in Stratford, Cardiff, Norwich, Liverpool and Glasgow.

Caroline Bettis, head of buying for Childrenswear, at John Lewis & Partners, said: “We’re really excited to introduce this Mamas & Papas range and we hope our customers love discovering these products.

“From stylish pushchairs to changing bags and travel accessories, this is a great collection which will complement our other baby ranges.”

Mamas & Papas now operates 30 of its own stores and has more than 100 distributors in the UK and Ireland.