Manchester-based wholesaler, Rayburn Trading, boosts sales growth with confectionery offer

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Howard Goldman and Russ Goldman: confectionery boosts sales

A family-run wholesaler and distributer has attributed its recent growth in sales to significant expansion of its confectionery offering.

Manchester-based Rayburn Trading has recorded a 15% uplift in its confectionery category over the last 12 months, helping to take its annual turnover to more than £86m.

The company, which marks its 60th anniversary this year, had traditionally specialised within the household and toiletry sectors, introducing sweet treats and soft drinks to its product portfolio around eight years ago.

Now, Rayburn counts the category as one of its main sales drivers, with a total of over £28m worth of products sold during 2017 alone.

Howard Goldman, director at Rayburn, said: “Having a range is extremely important to our customers and we’re passionate about creating a ‘one-stop-shop’, where retailers can cover off as many categories as possible under one roof.

“Reliability and transparency are key factors in building and maintaining relationships, so we’ve worked with our customers to identify the types of ranges they’d like to buy from us. There’s still work to be done if we are to establish confectionery as one of our flagship offerings but, based on our performance last year, we’re confident that the category will continue to go from strength to strength.”

Established in 1957 by Benny Goldman, Rayburn counts some of the country’s leading retailers among its customers, with a particular specialism in the discount sector.

As part of its strategy for its milestone year, the company has also set out ambitious plans to reach a turnover of £92 million in 2018, with export forming an integral part of its growth.

Howard Goldman added: “Our roots are firmly in Manchester and we’re incredibly proud to fly the flag for the North West, both nationally and globally.

“We currently export to 70 countries across the world and have set our sights on entering new territories this year to truly take us to the next level.”