Manchester has leapfrogged Glasgow to become the largest retail centre outside of London, according to Callcredit Marketing Solutions’ 2011 RetailVision Report.
Callcredit’s retail centre league table, which uses RetailVision shopping centre database to calculate revenue generated from comparison goods sales, also saw Leicester face the biggest fall in the top 10, dropping four places to tenth; while Cardiff raced up 11 places to 15 partly helped by the opening of the St David’s development in late 2009. Edinburgh also rose three places to eighth, breaking into the top 10.
Callcredit claims he RetailVision Report provides the UK’s most detailed listing of shopper catchments and retail centre revenues across the hierarchy of retail centres in the UK. It covers 16,259 retail centres classified across 26 centre types.
RetailVision has allocated each retailer with a brand tier score to identify whether they are premium retailers, mass +, mass or value, so the top towns for value and top centres for premium can be identified.
Norwich has topped the table for the most value stores with Blackpool, which came 88th in the overall revenue league table, taking second place in the value store rankings. Doncaster, Huddersfield and Preston also made it into the top 10 for value retail stores, with all outside the overall top 30 centres by revenue (95, 74 and 55 respectively).
The pick of the premium centres is Manchester, with Oxford Street and Birmingham second and third respectively ranked by number of premium stores.
Chris Duley, director of Callcredit Marketing Solutions, said: “As there have been few major retail developments in the last year or two, it is interesting to see so much movement in the top 10 UK retail centres. What’s even more interesting is seeing the smaller centres feature in the top 10 list when looking at value stores. Key insight such as this can really help retailers to identify the best location for their stores, in centres where they know their target customers shop. Choosing the right location is now more important than ever to retailers to ensure they capture market share.”
New for the 2011 report, RetailVision has allocated each store with a ‘pitch’ score, which it claims will enable retailers to optimise their location within a retail centre.
Top 30 UK Retail Centres for Comparison Goods:
|Rank||Centre||Revenue (£m)||Rank Move|
|17||Westfield SC – White City||£513.9||10|
|19||Kingston upon Thames||£490.3||0|
|25||Trafford Centre SC||£448.9||-3|
|27||Brent Cross SC||£420.5||-4|
|Note||* London West End is split into a number of retail centres|