Metcalfe’s skinny popcorn is delighted to announce that it has smashed its fundraising target for CLIC Sargent and can reveal that it will be extending the successful partnership for a further two years. The UK’s favourite premium popcorn had aimed to
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KP Snacks is supporting Hula Hoops with a new TV campaign created by BMB. Backed by a £4.5m marketing campaign, BMB’s step-changing work marks a new strategy for Hula Hoops, in a push that will appeal to more households across the
One hundred and twenty five years after it first appeared on the market, iconic lip care brand, Lypsyl, owned by Alliance Pharmaceuticals, has launched a bold new advertising campaign to support its recently reformulated collection of seven lip balm sticks.
Vileda, famous for its expertise in home cleaning, is unveiling a national TV campaign this month to support the relaunch of its number one selling mop and bucket. With a £1m investment, the 20 second advert will focus on Vileda’s new
Arla Foods UK, the farmer-owned dairy company, plans to invest approximately £37.5m (€44m) in its UK sites and logistics in 2017, an increase of 51% from 2016. Tomas Pietrangeli, Arla Food UK managing director said: “Last year, I unveiled the most
Premium potted fruit brand, Nature’s Finest is extending its range and increasing shelf presence, with the launch of new Mango Cheeks. Delicious slices of chunky mango cheek potted in fruit juice, the 700g pots are ideally suited for parents looking
Bodyform’s highly popular Pink Ticket on-pack promotion will be returning to stores. Arguably the brand’s most successful promotion to date, 2017 will see Pink Ticket become bigger, better and even more exciting than before. With the 2016 campaign delivering an 18%
The Famous Grouse is toasting the success of its partnership with RSPB which has reached a significant fundraising milestone of £600,000. The money will help the much loved charity continue their vital conservation work supporting endangered grouse species throughout the UK.
Fields, Morris & Verdin (FMV) is delighted to announce it has been appointed as distributor of the outstanding Kusuda Wines, to the UK on-trade. Founded by Tokyo-born Hiroyuki (Hiro) Kusuda, Kusuda Wines is located in Martinborough, New Zealand and produces limited
Philadelphia, the Mondelez power brand and category leader, has appointed Karmarama as its new lead creative agency across Europe, following a competitive pitch at the end of last year.
An award-winning toy brand is expanding its product range and adding to its existing collection with the launch of not one but two new products. Little Brian will introduce the two new colours, Day Glow and Metallic, to its award-winning product
Fenmarc, one of the UK’s largest prepared fresh produce manufacturers, has renewed a major contract with Pooling Partners, Europe’s leading poolers of sustainable wooden pallets, which is helping to drive major supply chain efficiencies.
Following a competitive tender, the Microlise transport management solution has been deployed by Roberts Bakery. Via its 90-strong fleet, the family-run bakery brand delivers 3.5 million loaves of high quality bread, bread rolls and other baked goods each week across
Newby Teas, the luxury tea company, has launched a redesignedFrom the Heart gift box for Valentine’s Day 2017. Followers of the world’s leading luxury tea brand – will recognise the original design, but with a dramatic twist. The box has
Synonymous with cleaning since launching its first rubber gloves 70 years ago, Marigold, the UK’s favourite rubber gloves brand*, is rewarding shoppers with its first ever national on-pack promotion, in celebration of the brand’s 70th anniversary.
Wincanton, the largest British logistics company, has announced a new agreement with Coca-Cola. Under the terms of the three-year contract Wincanton will manage the existing Coca-Cola warehouse at Lisburn handling both raw materials and finished product. With a proven track record
Stella Artois and Water.org have called for international business leaders, corporations, media and consumers to join the mission to help end the global water crisis at the World Economic Forum (WEF). While onsite, Stella Artois jumpstarted its own commitment to
Unilever today committed to ensuring that all of its plastic packaging is fully reusable, recyclable or compostable by 2025 as it called on the entire fast-moving consumer goods industry to accelerate progress towards the circular economy.
Arla Foods UK, the farmer-owned dairy company, welcomes Waste & Resource Action Programme’s (WRAP) results of Courtauld Commitment 3 (CC3), the food and drink industry’s ambitious approach to reduce food waste in the UK.
Tassimo has added Costa Vanilla Latte to its coffee pods portfolio. Originally launched as a limited edition from February to September in 2015, it proved a hit with consumers, and has been brought back in response to shopper demand. The relaunched
2017 will mark the 50th anniversary of Fiskars’ orange-handled scissors, a design icon that revolutionised the scissor world.
Accolade Wines, the UK’s largest wine company, has seen an increase of up to 13% in distribution rates of selected SKUs having joined forces with epoints in 2016. epoints is the universal loyalty scheme adopted by major brands to reward
Volvic, the popular water brand from Danone, is kicking off the New Year with a multichannel marketing campaign, Find Your Volcano. The campaign celebrates the brand's volcanic heritage and inspires the British public to find their inner strength and achieve
‘Kendamil’, the infant formula brand that has already caused a stir in 2016, by formulating to a nutritious full-cream, whole-milk recipe, rather than a skimmed recipe resting heavily on vegetable oils, is making further innovations heading into 2017. The pioneering
To satisfy Britain’s appetite for mince pies and Christmas puddings, Arla Foods UK, a farmer-owned dairy company, produced and sent out nearly five times more cream than average in the week running up to Christmas, adding up to over six