Electronics specialist Maplin has integrated the immediate delivery service for online ordering, Shutl, into its website.
The partnership will enable Maplin’s online customers to have their orders delivered within as little as 90 minutes or choose a convenient one-hour delivery window from 9am to 9pm, seven days a week.
Shutl will deliver to qualifying postcodes throughout the UK using stock from 83 Maplin stores*across the country, with a further 21 stores to be covered in spring 2012. According to the company, the new service will be available to over 60% of the UK’s online shoppers from launch.
Gareth Pownall, for Maplin, said: “This new partnership with Shutl will give our customers an even better access to our range of 15,000 products. Maplin is the first retailer to embed the Shutl delivery options within the checkout process, and with delivery starting from only £5, the service represents fantastic value for money.”
Shutl’s service launched in 2010 and has since built partnerships with retailers Argos, Oasis, Coast, Karen Millen and Warehouse to offer online shoppers the world’s fastest and most convenient delivery options all over the UK.
Shutl said its proposition has helped these high street retailers to develop a competitive edge over pureplay e-tailers like Amazon and Asos – helping them attract new customers whilst also increasing conversion rates, average order value and customer loyalty.
Allason said: “Adoption of Shutl by a major consumer technology retailer like Maplin is a significant advance for Shutl and sets the pace for the future of the industry. The consumer electronics market is incredibly competitive and we strongly believe that Shutl will prove a great differentiator for Maplin in the ongoing battle against pureplays.”
In parallel with the launch with Maplin, Shutl is unveiling a new brand identity. “We’ve learnt a lot from our early implementations and now have a clear understanding of who our customers are and what they want,” said Allason.
“Our business is such we need to engage with both consumers and retailers alike, and we believe our new identity gives us this flexibility.”
After each delivery Shutl asks its customers to provide feedback, rating the experience across ease of use, speed of delivery, value for money and the delivery person. To date, it reports 25% of customers have responded (10 times higher than the industry norm), rating the delivery company a notably positive score of 94%.
Shutl also claims to have one of the highest net promoter scores of any UK company (73%), with customers regularly praising its service on their feedback page.