Marionnaud, Europe’s largest perfumery and cosmetics retail chain and part of the AS Watson Group, today announces that it has fully enabled acceptance of UnionPay cards in all its 495 stores in France.
Marionnaud, founded in France in 1984 and now an international brand, is very popular with UnionPay cardholders. The rollout, which follows the successful completion of a pilot programme in three Marionnaud stores in Paris, has already resulted in transaction volumes on UnionPay cards increasing by 38%[ in the first month.
France is a popular destination for Chinese tourists, with 1.1 million visiting Paris alone in 2017, according to the Paris Region Tourist Board, with the wide variety of retail opportunities a key attraction.
Wei Zhihong, UnionPay International’s market director and head of its European branch, commented: “France is an important and growing market for UnionPay and we are pleased to already be working with over one million merchants across the country. The rising number of Chinese visitors to France is driving demand for UnionPay card acceptance. This new agreement with a significant retail partner as Marionnaud, is the latest step in our rapidly expanding acceptance footprint. Marionnaud is an international brand with stores across Europe and we hope to announce acceptance in its other European stores in the near future.”
With over seven billion cards accumulatively issued worldwide, UnionPay is the card payment organisation with the world’s largest cardholder base. In Europe, UnionPay is now accepted by more than 3.3 million merchants in 40 countries and regions, covering more than 60% of all the bankcard-accepting merchants in Europe. Meanwhile, its global network has extended to 171 countries and regions, which covers 52 million merchants and over 2.6 million ATMs worldwide.